Alesis digital products now online for sale, see www.megasmusic.com.au/brands/Alesis.html for more info.

Profile:

It takes more than just designing, manufacturing and selling digital, analog, semiconductor and transducer technologies to fulfill the dreams of musicians, producers and audio engineers. It takes unforgettable musical experiences. The experiences can vary. They can be as simple as a gig at a local club recorded on an Alesis iMultiMix 8 USB, as familiar as a practice session on an Alesis DM5 Pro Kit in the basement or as memorable as that Rock Tour recorded on a tried and true Alesis ADAT.

If there’s one secret to our enduring brand and the passion it ignites in musicians, producers and engineers, it’s that we deliver these experiences, rather than merely a collection of products and services. We’re dedicated to inspiring musical creativity and developing musical experiences for all of our stakeholders – customers, employees, partners, suppliers, and the musical community at large. That’s what sets Alesis apart from the crowd and why our brand continues to be on the leading edge of professional audio and music technology.

While our products range from keyboards, synthesizers, hard disk recorders, iPod recording and playback devices, electronic drums, mixers, signal processors, effects units, amplifiers and speakers one thing remains consistent; our passion for inspiring musical creativity and innovation through new technology.

The Alesis Story

Established in 1980, Alesis was founded on innovative semi-conductor chip technology and award winning industrial designs that allowed entry level musicians and recording artists to afford professional studio recording products that were never affordable before. With high “bang for the buck” value, Alesis introduced the world’s first professional 16 bit effects processor under $1000, the Midiverb. Following on the heels of the Midiverb, Alesis progressed into studio quality drum machines (HR-16 and SR-16) as well as synthesizers, studio monitors and mixing consoles.

1991 proved to be the ground-breaking year for Alesis, with the introduction of the ADAT Multi-Channel Digital Tape Recorder. Before ADAT, a studio would have to invest $50,000 in order to afford a multi-track digital recorder. With ADAT, the price tag came down to $4,000, essentially allowing every home and project studio to afford digital recording. This new technology allowed any artist or musician to record studio quality recordings.

In 2001, Alesis was acquired by Jack O’Donnell, and ever-since the company has delivered more solutions and value to musicians than ever before. Under his leadership the company ventured into producing the worlds most affordable analog mixers with built-in Digital Signal Processing (award-winning MultiMix Series Mixers), an advanced yet affordable full line of electronic percussion products (USB Pro Kit, DM5 Pro Kit, SURGE Cymbals, Performance Pad), as well as highly innovative and adaptable computer audio interfaces and controllers (MasterControl). Alesis is committed to delivering the most innovative and inspiring professional audio gear for musicians, producers and engineers of all levels.

Alesis Innovations

• Established in 1980, Alesis was founded on innovative semi-conductor chip technology. Here is a list of milestones:
• 1986 MIDIverb - world’s first pro 16-bit effects processor under $1,000
• 1990 SR-16 - all-time best-selling drum machine
• 1991 ADAT - industry-standard multi-channel recording technology
• 1993 Quadrasynth - professional synthesizer
• 1994 Monitor One - professional reference studio monitors
• 1995 DM5 - all-time best-selling rack-mount drum sound module
• 2000 A6 Andromeda - highly acclaimed synthesizer
• 2001 HD24 and MasterLink - best-selling non-computer-based recording technologies
• 2004 MultiMix USB - the world's first mixers with USB audio interface
• 2005 micron - DSP synthesizer
• 2005 MultiMix Firewire - the world's first mixers with FireWire audio interface
• 2006 electronic drum line launches with ControlPad and DM5 Kit
• 2007 iMultiMix - the world's first mixers with Universal Dock for iPod
• 2007 MultiMix USB 2.0 - the world's first mixers with multi-channel USB audio interface
• 2007 Trigger|iO - the world's first drum trigger-to-MIDI interface with USB
• 2008 SR18 - 24-bit drum machine/three-part sequencer
• 2008 ProTrack - the world's first professional handheld stereo recorder for iPod and iPhone
• 2010 DM10, DM10 Pro Kit, DM10 Studio Kit – power-packed line of electronic drums
• 2010 VideoTrack – the best-sounding videocamera
• 2011 DM8, DM8 Pro Kit, DM8 USB Kit – highly affordable line of electronic drums
• 2011 PercPad – the most compact, most affordable percussion multi-pad
• 2011 iO Dock – the world's first pro audio/MIDI/video dock for iPad